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Hours Of Content
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Podcasts Episodes
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Podcasts In Production
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About Pete A. TurnerHe is a thought leader in cultural development, organizational change and measuring intended outcomes. His cultural tools were crafted while working daily with locals in the most hazardous work environments possible. "If I can make people respond to me positively, when the stakes are the highest, in a hyper-kinetic, cross-language, trans-religious, cross cultural international atmosphere, imagine what I can do when I'm not being shot at."
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Recent Podcasts
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Knowledge Center
What are things I should know before launching a podcast?
I help a LOT of people out…so feel free to reach out and contact me. I would consider it an honor to help.
You should know that it’s fun. It’s a lot of work, but the rewards far outweigh the challenges.
Don’t expect to make much money. If you do find your way to revenue…consider yourself fortunate…and help others crack the code. Those that make money podcasting have had to work to create revenue. There’s no easy answer.
You are going to put up terrible podcasts at first. It’s OK we all do…we all start and at some point listen and can’t stand how the old shows sound. It’s OK…just get busy recording.
Figure out where you want to build your audience. Make sure that place is as beneficial to you as possible. Meaning, if you build a big crowd on iTunes…who gets to sell to your audience?
You have to practice to get good. You have to edit. Always use the compressor when you produce. Spend more time in pre-production than you think is necessary. There’s always something to do or improve with your show. I’m working on improving our websites tonight…and I have hours of editing to do…this is how it is.
Keep your rig professional but simple.
I have a LOT of advice for Podcasting. There are questions here…but you should also feel free to connect with me!
You should know that it’s fun. It’s a lot of work, but the rewards far outweigh the challenges.
Don’t expect to make much money. If you do find your way to revenue…consider yourself fortunate…and help others crack the code. Those that make money podcasting have had to work to create revenue. There’s no easy answer.
You are going to put up terrible podcasts at first. It’s OK we all do…we all start and at some point listen and can’t stand how the old shows sound. It’s OK…just get busy recording.
Figure out where you want to build your audience. Make sure that place is as beneficial to you as possible. Meaning, if you build a big crowd on iTunes…who gets to sell to your audience?
You have to practice to get good. You have to edit. Always use the compressor when you produce. Spend more time in pre-production than you think is necessary. There’s always something to do or improve with your show. I’m working on improving our websites tonight…and I have hours of editing to do…this is how it is.
Keep your rig professional but simple.
I have a LOT of advice for Podcasting. There are questions here…but you should also feel free to connect with me!
Is war with North Korea inevitable as of 25/9/2017?
No…the US and her allies are working non-stop to prevent a war.
Things unfortunately have to escalate to get to a point where NK either backs off it’s current path…or the US/UN and allies will increase pressure in a variety of ways.
If there is a military response…it’ll be measured. KJU already knows he can’t just start a war and survive. The bigger question is will he see the opportunities he has to deescalate?
I encourage you to listen to my show with 185 - Dr. Robert Toguchi he gives GREAT insight into what the US does with situations like this…you’ll not find this caliber of conversation elsewhere…Dr. Bob is fantastic.
Things unfortunately have to escalate to get to a point where NK either backs off it’s current path…or the US/UN and allies will increase pressure in a variety of ways.
If there is a military response…it’ll be measured. KJU already knows he can’t just start a war and survive. The bigger question is will he see the opportunities he has to deescalate?
I encourage you to listen to my show with 185 - Dr. Robert Toguchi he gives GREAT insight into what the US does with situations like this…you’ll not find this caliber of conversation elsewhere…Dr. Bob is fantastic.
Are the numbers of people listening to podcasts growing?
The numbers are exploding. Exponential growth is expected to continue as people become more comfortable with the medium.
40% of adults in the US have listened to a podcast at least once. The number of people listening to multiple shows in a week is growing too.
The podcast format is outperforming radio in terms of content and value to the listener. It’s a good time to create, the bar to entry is low, and the potential for success is unlimited.
The podcast market is projected to grow by billions of dollars in revenue over the next 10 years. Companies like Podcast1 are seeing more ad dollars move from print/radio/TV to podcasts.
40% of adults in the US have listened to a podcast at least once. The number of people listening to multiple shows in a week is growing too.
The podcast format is outperforming radio in terms of content and value to the listener. It’s a good time to create, the bar to entry is low, and the potential for success is unlimited.
The podcast market is projected to grow by billions of dollars in revenue over the next 10 years. Companies like Podcast1 are seeing more ad dollars move from print/radio/TV to podcasts.
As a podcaster, what's the best way to get into each interview podcast?
I love this question.
This answer begins with pre-production. You have to be interested in the person you are interviewing. If you don’t do the work to be prepared, the interview will suffer.
Develop a plan with contingencies so that your plan is adaptable. You how the guest this plan.
Surrender the plan to the gods of great conversation. If the interview is going well…the plan becomes less relevant…if the conversation needs a pivot point or a shot…that plan maybe become useful.
A few key questions in your pocket that shake things up are essential to any prep that you do.
If the interview wanders into the territory of a conversation, you have found a better place. This is, I think, always the goal.
Don’t over prep your guest. They are better than they realize…let them be great.
Once you begin…ask opinion questions to get the guest loose…if they need loosening, lightly challenge them…once they get to talking.
This is the hardest lesson….
SHUT UP.
Have more questions on Podcasting?
This answer begins with pre-production. You have to be interested in the person you are interviewing. If you don’t do the work to be prepared, the interview will suffer.
Develop a plan with contingencies so that your plan is adaptable. You how the guest this plan.
Surrender the plan to the gods of great conversation. If the interview is going well…the plan becomes less relevant…if the conversation needs a pivot point or a shot…that plan maybe become useful.
A few key questions in your pocket that shake things up are essential to any prep that you do.
If the interview wanders into the territory of a conversation, you have found a better place. This is, I think, always the goal.
Don’t over prep your guest. They are better than they realize…let them be great.
Once you begin…ask opinion questions to get the guest loose…if they need loosening, lightly challenge them…once they get to talking.
This is the hardest lesson….
SHUT UP.
Have more questions on Podcasting?
What is the strangest tactic that has been employed in combat that actually worked?
This is a good question.
First, you have to understand that combat isn’t likely what you think it is. There are battles per se, but most fighting is sudden, an ambush with a short exchange of bullets.
Second, most combat patrols are ready for a fight, but the kinetic one isn’t likely to happen. This doesn’t mean there’s not a struggle for influence and the imposition of will.
This brings to the front a LOT of successful things that appear strange on the surface, but are devastating in terms of affect.
One of the strangest things I’ve seen is using combat engineering equipment to stabilize a region. Here’s what happens. When I get to a unit, I know they have these wonderful assets that create powerful and desirable affects.
I was in Afghanistan. The valley/basin I was working in was heavily contested by the Taliban. They were the dominate player in the region. To combat this influence, the US forces in the district were working to teach/train or advise and assist the local Afghan military, police and government.
Of course, the problem with teaching/training advising and assisting is…what if the local populace doesn’t care. What if there’s no positive local affect?
One of the things that worked was getting locals to bring their problems to the government—already a challenge. As these problems were amassed, the trick was to help the governor as little as possible as he worked to find solutions for these problems.
As we worked to do less, and to be less of a resource…we also needed to gather ever small win possible in terms of building his influence. So when we had an in house solution, we needed a public performance to show the governor leading his people to solutions…and compelling his US partner to act in support of his plan.
The answer in this case was using a front loader—that was a means of improving the embattlements of the US camp—as a tool for public belief in the government.
The locals had presented a problem of a rutted road. This road was the major means of getting from the region to the populated portions of the province. The people asked the US commander to fix the road. He said “No can do, that is my front loader” The governor comes back with, “Can I trade you some food for using it for a few hours.” Commander says, “If you borrow it, who will protect the operator and the equipment? It’ll be off the camp, I can’t do it, it’s too risky.” Governor says, “My police will guard it themselves…10 of them will patrol it out…and these men (villagers) will also guarantee the operator’s safety and the equipment returned in good shape.” “That will work.” The deal was done.
Here’s what happens in this case. The public comes to the governor—win. The public brings a problem outside of their local capability—win. The governor leverages US assets—win. The commander needs convincing—win. The police are seen as capable—win. The locals buy into protecting the asset too—win. The governor is seen as influential across many groups—win. The Operation is done publically—for more than those just involved—win. The Road was repaired—win.
All of these small wins from a commander willing to do less…and allow the governor the ability to lead.
Strange way to win.
Curious to know more?
First, you have to understand that combat isn’t likely what you think it is. There are battles per se, but most fighting is sudden, an ambush with a short exchange of bullets.
Second, most combat patrols are ready for a fight, but the kinetic one isn’t likely to happen. This doesn’t mean there’s not a struggle for influence and the imposition of will.
This brings to the front a LOT of successful things that appear strange on the surface, but are devastating in terms of affect.
One of the strangest things I’ve seen is using combat engineering equipment to stabilize a region. Here’s what happens. When I get to a unit, I know they have these wonderful assets that create powerful and desirable affects.
I was in Afghanistan. The valley/basin I was working in was heavily contested by the Taliban. They were the dominate player in the region. To combat this influence, the US forces in the district were working to teach/train or advise and assist the local Afghan military, police and government.
Of course, the problem with teaching/training advising and assisting is…what if the local populace doesn’t care. What if there’s no positive local affect?
One of the things that worked was getting locals to bring their problems to the government—already a challenge. As these problems were amassed, the trick was to help the governor as little as possible as he worked to find solutions for these problems.
As we worked to do less, and to be less of a resource…we also needed to gather ever small win possible in terms of building his influence. So when we had an in house solution, we needed a public performance to show the governor leading his people to solutions…and compelling his US partner to act in support of his plan.
The answer in this case was using a front loader—that was a means of improving the embattlements of the US camp—as a tool for public belief in the government.
The locals had presented a problem of a rutted road. This road was the major means of getting from the region to the populated portions of the province. The people asked the US commander to fix the road. He said “No can do, that is my front loader” The governor comes back with, “Can I trade you some food for using it for a few hours.” Commander says, “If you borrow it, who will protect the operator and the equipment? It’ll be off the camp, I can’t do it, it’s too risky.” Governor says, “My police will guard it themselves…10 of them will patrol it out…and these men (villagers) will also guarantee the operator’s safety and the equipment returned in good shape.” “That will work.” The deal was done.
Here’s what happens in this case. The public comes to the governor—win. The public brings a problem outside of their local capability—win. The governor leverages US assets—win. The commander needs convincing—win. The police are seen as capable—win. The locals buy into protecting the asset too—win. The governor is seen as influential across many groups—win. The Operation is done publically—for more than those just involved—win. The Road was repaired—win.
All of these small wins from a commander willing to do less…and allow the governor the ability to lead.
Strange way to win.
Curious to know more?
How can I turn my podcast into a business?
This is THE question.
First, the main answer. Your podcast MUST be good. This means you have a hard road ahead of you with a LOT of work. The podcast business isn’t easy and it requires constant attention and promotion.
The show must sound good, your skills as a host must be up to par. The show must be edited. If the show you put up doesn’t require a lot of effort and expertise…it reflects a lack of quality.
Second, IF you can build an audience. It’s possible to earn money through advertising/subscription/affiliate agreements. Do not make the assumption that you can build an audience. Audiences are not easily collected and EVERYONE is vying for your audience’s attention.
To start to make money, your show will need 10’s of thousands of active listeners.
Third, something else may present itself sparked by your podcast. Maybe someone comes to you with a project, or an idea. Maybe someone asks you to create a podcast for them—this is my story. I get approached frequently by companies who want to market via podcasts—or maybe they offer you a job. Anything can happen once you start creating. The beautiful thing is this…once you start creating…you will inspire people.
That is where the opportunities start.
Need help turning your podcast in to a business?
First, the main answer. Your podcast MUST be good. This means you have a hard road ahead of you with a LOT of work. The podcast business isn’t easy and it requires constant attention and promotion.
The show must sound good, your skills as a host must be up to par. The show must be edited. If the show you put up doesn’t require a lot of effort and expertise…it reflects a lack of quality.
Second, IF you can build an audience. It’s possible to earn money through advertising/subscription/affiliate agreements. Do not make the assumption that you can build an audience. Audiences are not easily collected and EVERYONE is vying for your audience’s attention.
To start to make money, your show will need 10’s of thousands of active listeners.
Third, something else may present itself sparked by your podcast. Maybe someone comes to you with a project, or an idea. Maybe someone asks you to create a podcast for them—this is my story. I get approached frequently by companies who want to market via podcasts—or maybe they offer you a job. Anything can happen once you start creating. The beautiful thing is this…once you start creating…you will inspire people.
That is where the opportunities start.
Need help turning your podcast in to a business?
*Questions and Pete's answer's originally appeared on Quora.
